Digital Content Officer
at HM Treasury
The Ministerial and Communications Group sits at the heart of the Treasury. It provides support to Ministers, through the Ministerial offices; it acts as the external face of the Treasury, through the Press Office and Communications teams; and it is responsible for the management of the department, through its support for the Permanent Secretary, the Treasury Board and the Executive Management Board (EMB), and its ownership of Treasury governance structures. The Group is led by the Permanent Secretary.
This exciting role will put you at the centre of the Treasury’s communications team as we move towards new innovative ways to explain our work.
The ideal candidate will want to work in a fast-paced high profile environment, and have experience of a range of online communication tasks including web publishing, video editing and animation. They will have a creative eye and be as confident writing a blogpost as they are shooting a video, or designing a graphic for social media.
We are looking for someone who is innovative, can build strong relationships and project-manage publishing of digital projects from initial brief through to delivery.
As a key member of a small team the successful candidate will be expected to play a part in all aspects of our communications work. There are 6 key accountabilities:
1. Provide web publishing support for HM Treasury website and other channels
This would include working with press officers, policy officials and others to plan, create and publish high-quality web content in a timely fashion which meets the needs of our audiences. The work also includes making best use of HM Treasury social media channels to communicate policies and announcements in a way that resonates with citizens.
2. Design creative digital content
The Treasury digital team produces a number of digital products throughout the year, such as infographics, twitpics or videos. The successful candidate will have the opportunity to put forward new ideas for digital communication and work with the wider team to bring these ideas to life. Content is created using the Adobe Suite of products – namely Illustrator, After Effects, Photoshop and Premiere Pro.
3. Provide editorial support to policy officials
Ensuring that HM Treasury communication products – whether on or offline – are concise, tailored for their audience and clear, the successful candidate will provide guidance in effective writing and ensure that all content published by the department adheres to digital editorial standards including plain English, tone of voice, readability and use of images.
4. Be the first point of contact for digital and briefing requests
This would involve managing team inboxes, answering request directly where appropriate or assigning these to colleagues.
5. Communicate using different social media platforms
Help manage HM Treasury’s social media accounts including Facebook, LinkedIn and Instagram. Ensure that the Treasury tailors its content for different social media platforms and audiences. Research and provide evidence as to why we should use new social media platforms to communicate the Treasury’s messages.